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Welcome to CorrAn stand up Paddleboards From high end surf and race shapes, to inexpensive entry level paddleboards we make it all

New 2015 Boards anounced

The long anticipated launch of the 2015 Corran SUP lineup of boards is here and live. The most notable change is of course the graphics of the Epoxy and Inflatable line of boards. After three years of almost no aesthetic changes, 2015 is radically different, while remaining recognizably Corran SUP.

Some of the more interesting changes include a significant reduction in price all across the lineup – making your favorite boards even more affordable, like the Namaste at $899 and the Doppler at $1099 for example. There are also some newcommers to the line, and some oldies have been dropped from the “standard lineup” (though they can still be had as Custom boards).

New to the line are the Overthruster and the Noserider.

Radically changed are the Doppler (going to a 12’6″ from 11’6″), the Lightning (going to 14′ from 12’6″) and the Afterburner (moving to 8’6″ river play from 8′ river surf) and the Combat (going from 9’3″ to 10′).

So enjoy browsing the new boards on the site. The 2015 line is available in Spring 2015.

Overthruster 2015 copy

Corran SUP partners with Kayak Distribution

In a move that seems somehow reminiscent of Steve Jobs returning to Apple, so Corran Addison returns to Riot kayaks. Riot, the company he co-founded in 1997, is now owned by Kayak Distribution, which also has brands like Boreal Design, Seaward, and Trapper in its varied offerings. During Corran’s time at Riot, he was one of the industry leaders, spearheading both the design revolution, and how kayaks were marketed and paddled.

“It’s been 10 years since Corran left Riot,” said Marc Pelland, Kayak Distributions president, “and everywhere I go people come up to me to reminisce about those golden years. The footprint Corran left on people minds during those key years is amazing.”

Corran left Riot in 2004 and to start his paddleboarding business Imagine Eco, which he in turn sold in 2012 to the Hong Kong based Pryde group. By the end of 2012 he’d started his latest venture Corran paddleboards, which has grown in just a few short years into an industry leader, offering one of the most diverse and innovative lineups in the industry; take-apart boards, two-in-one boards, flip up skegs and more.

“We were at a point with Corran SUP where we needed to make a significant business decision,” Corran mused. “ Stay small and fiddle around with cool paddleboard projects, or take this to the next level. To do that we needed to partner up with someone who had the means to take our potential to its fulfillment.”

That someone was Kayak Distribution. The deal was brokered by Kayak Distributions director of sales, Mark Hall, who worked with Corran at Riot in early 2000. Kayak Distribution was in need of a SUP offering for its diverse global customer network, and Corran SUP needed the kind of manufacturing and back end infrastructure that Kayak Distribution had.

“I am excited as Corran brings years of experience and measurable achievements both on the water and in designing products,” Marc Pelland continued, “which will help us create more exiting products and brands”.

With Kayak Distribution in-house manufacturing, the Corran SUP brand is entering the 2015 with a revised lineup of boards which is simple, diverse, innovative and the most aggressively priced on the market.

“If we’re not the most important SUP brand in the industry by the end of 2015, we’ll be the biggest threat to the most important brands.” Mark Hall stated categorically. “We’ve created a line of boards and a dealer program which makes it impossible for any dealer who wants to really make some money to ignore us.”

“Mark Hall is going to be focused on dealer support, while the head office handles manufacturing and the back end,” Corran pointed out. “This frees me up to do what I’m really good at: design and marketing. Our boards for 2015 are really amazing. I can’t wait to get these into peoples hands.”

While Corran will be focused on bringing the SUP line to the forefront in 2015, he has said that he will be directly involved with the rejuvenation of the Riot whitewater kayak line once the immediate task is completed. That’s good news for a whole generation of whitewater paddlers who grew up paddling when Riot was an icon.

For more information about Kayak Distribution, contact Mark Hall mark@kayakdistribution.com and Corran Addison corran@corransup.com.

Corran Riot

Dusi board overview

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